3666401

Cubs Deliver Banner Season to SJ Retailer

3666401

Marsha Chanel is a dyed in the wool Detroit Tigers fan, but she says the Chicago Cubs have provided her St. Joseph sports store a remarkable ride…and there's a ton more to come. Chanel owns and operates Season Pass…a jam-packed shop filled from stem to stern with sports fan's favorite stuff from t-shirts to license plates, from pennants, flags and banners to glassware, stickers and beyond. Thanks to the historic ride of the Chicago Cubs, Marsha has been along for the ride of her life with every new win. She's been hooked with the Cubs season, but she'll never leave her allegiance for Detroit at the curb. 

Chanel says the baseball season has been "better than Christmas," thanks to the first Cubs trip to the World Series in years, and their first World Championship since 1908. Speaking of Christmas…Cubs fans have already bought up virtually everything she had stocked her store with for the upcoming Christmas season, so she had to reorder virtually everything.

Cubs gear bearing the World Series logo and World Championship merchandise should be in the store at 3916 Red Arrow Highway on Monday or Tuesday…and it will be a bonus stash of everything imaginable from flags and license plates & frames to etched glassware, lights, pennants and more.

Season Pass is a license retailer of Majestic Sportswear — that's the same brand and quality that the players wear on the field, so it is all quality, licensed memorabilia on the way. In fact, Marsha tells me that her Majestic Sportswear rep says the Cubs season and World Series victory have produced the largest demand for gear in the history of the company. Most championship products are produced on a "one-time run, and done" basis, but Chanel says Majestic is expecting to produce as many as three or four full-tilt production runs of everything based on the overwhelming demand.

ADVERTISEMENT
Your content continues below

The best seller so far for Season Pass across from Bosch Braking Systems on Red Arrow Highway has been the Cubs blue "W" flag. She's got a huge new stock of those coming along with everything else under the sun. She will also soon have the new Cubs "Dynasty Banner" bearing the World Series win…and it will bear a replica image of the famous, iconic, Wrigley Field sign that has been shown world wide for the past several weeks. She expects that to be a massive crowd favorite, as well.

The "better than Christmas" season at Season Pass is about to be extended dramatically into the real holiday season thanks to the Cubs World Series trip. She says it started early when the Cubs were winning from the beginning and really ramped up when the playoffs got started, exploding dramatically when they got into the World Series. 

Nevertheless, sales throughout the store typically hinge on the performance of one's favorite teams. The store carriers local, collegiate and pro sports gear and paraphernalia across the spectrum. Even when things turned a bit tentative and the Cubs fell behind in the Series, it was like a faucet. Lose, and the crowd is thin…win again and the store is booming. 

Thanks to less-than-stellar seasons for Michigan State and Notre Dame, some of that gear has been languishing, but there are always fans in search of the Holy Grail at Christmas time, so Marsha's expecting perhaps the strongest holiday season in the history of Season Pass. 

One things that makes life difficult for her, however, is the huge lead time on pro sports gear. She has to order next week already for NFL merchandise for the 2017 season. That's a long lead time when you have no clue as to who will even be in the next Super Bowl. 

Season Pass is located at 3916 Red Arrow Highway in St. Joseph and the shop is open Monday through Friday from 10am until 6pm and Saturdays from 10am until 4pm. The shop is closed on Sundays, until the holiday season…and then will be open every Sunday between Thanksgiving and Christmas. 

The Getaway Saloon Cubbie Bar in Bridgman has been getting lots of love thanks to the Cubs season, but Marsha's Season Pass is having one heckuva championship year.
 

There's a ton of gear at Season Pass in St. Joe, but this is just the front of the store…

Cubs Corner has a lot of gear at Season Pass…with boatloads more due the first of the week, including World Series gear…

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

*