Country music fans are among the most loyal listeners in the entire world of radio, and they are also routinely among the most generous when it comes to helping the less fortunate among us. In fact, in Michigan's Great Southwest, country music listeners who regularly tune their radios to 97.5 on the FM dial traditionally become heroes to the Southwest Michigan Community Action Agency at this time of the year.
When Y-Country Radio personalities crack open their mics next week from their week-long temporary "studio" inside Roger's Foodland in Royalton Township, they will mark the 20th consecutive year of collecting non-perishable food and personal hygiene items for the Stuff-A-Truck Food Drive for SW Michigan.
Mid-West Family Broadcasting Promotions Director and Y-Country Radio Host Lindsay Kay will be among those broadcasting live from the supermarket from Monday through Friday making the annual appeal to listeners and citizens of the community to join in the effort to help families in need in our area as we approach the holiday season.
All donations made in the coming week will go directly to the Southwest Community Action Agency in Benton Harbor and all will stay in Michigan's Great Southwest. That agency's mission is to assist people in economic need and enable them to achieve and sustain self-sufficiency, while respecting their dignity.
Radio personalities will broadcast live daily from 6am until 7pm from the front of the store at Roger's Foodland at the corner of Glenlord and Hollywood Roads, and on Saturday morning from 8 until 10am welcoming state and community leaders, listeners, family and friends who are invited to stop by and add their support to the food drive. Food items, personal hygiene products and monetary donations alike are all welcome in this annual drive.
Additionally, it has become a huge tradition for a number of local schools to join the effort by collecting food for the cause. Multiple trucks each year are filled with plastic totes carrying the massive supply for the Community Action Agency from the myriad donors who stop by.
Partnering with 97. Y-Country on Stuff-A-Truck this year are the following:
- Roger's Foodland
- Horizon Bank
- Boelcke Heating
- Medic1 Ambulance
- LPL Financial
- Zmudy Building Products
- LeValley Chevrolet Buick GMC Truck
Boxes for the event have been donated by Packaging Logic in LaPorte, Indiana and Your Hometown Pizza Hut donates pizzas to the winning classroom at each participating school.
Anything you can do to help is sincerely appreciated by everyone involved in putting the annual promotion together, and especially by the families in need who will receive the fruits of your labors.
