April 24, 2014
3:22 pm

Big Brands and Small Business

Most of us in Michigan's Great Southwest live in small towns.  A lot can be learned from small towns.  In fact, a couple of nationally ranked authors have written a book that shows how the business world is a lot like a global small town, telling us that even the largest companies have to compete for customers as if they were small, local businesses.  Now, one of those authors is headed to our own set of small towns to discuss how folks can adapt proven rural and local approaches for today's new "global small town": one knitted together through the Web, Facebook, and Twitter.

Award-winning author Barry Moltz, who co-authored the book Small Town Rules -- How Big Brands and Small Businesses Can Prosper in a Connected Community, will be the featured speaker at a Harbor Country Chamber of Commerce event on Tuesday, November 19, 2013 at the Silver Creek Event Center at the Four Winds Casino in New Buffalo.  Moltz and his co-author Becky McCray undertake the task of revealing seven "rural-style" solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses in their book.

Moltz, who is a part-time Harbor Country resident, will take to the stage for an hour-long discussion at 6:30pm, followed by a 30-minute Q&A session.  The night begins at 6pm with networking time, a cash bar and appetizers, presented by Harbor Country Chamber with generous support from Horizon Bank and Four Winds Casino.  

Admission to the event is free, however you must register to attend by November 12th by going to www.HarborCountry.org.  You can also call 269-469-5409 for additional information.  Silver Creek Event Center at the casino is located at 11111 Wilson Road in New Buffalo.

Filed Under :
Location : Michigan