For years your nightly television news broadcast was filled with a pitch for you to ask your doctor about “the purple pill.” In the beginning the brand name, Nexium, was rarely used. Later, it was used extensively. Now, the pendulum might swing back from whence it came thanks to Allegan’s Perrigo Company.
Perrigo has announced they have initiated shipments to retail customers of the first-to-market over-the-counter store brand equivalent of Nexium 24HR (esomeprazole magnesium) capsules. This product is packaged and marketed as store brands or retailer ‘own label’ brands and provides consumers a high-quality, value alternative to Nexium 24HR capsules.
Nexium 24HR capsules are indicated to treat frequent heartburn (occurring 2 or more days a week). Approximate retail sales for the last 12 months were in excess of $300 million, so Perrigo is clearly looking to capture a large share of that market going forward.
Perrigo Executive Vice President and President, Consumer Healthcare Americas Jeff Needham says, “This first to market launch for the store brand marketplace is another example of the tremendous capabilities of our leading store brand over-the-counter platform. We remain committed to providing innovative over-the-counter products that meet our customers’ needs, while serving consumers and patients with high-quality, value alternatives that lower the cost of healthcare. We are excited about the excellent collaboration with our retail customers in launching this key new store brand product.”
Look for it on store shelves soon.
Perrigo is a leading global healthcare company, originally founded and still solidly anchored in Allegan here in Southwest Michigan. The company is dedicated to delivering “value to its customers and consumers by providing Quality Affordable Healthcare Products.”
The company was founded in 1887 as a packager of home remedies, however, Perrigo has built a unique business model that is best described as the convergence of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization and a world-class supply chain network.
Perrigo is the world’s largest manufacturer of over-the-counter healthcare products and supplier of infant formulas for the store brand market. The company also is a leading provider of branded over the counter products throughout Europe and the U.S., as well as a leading producer of “extended topical” prescription drugs.
Perrigo is now headquartered in Ireland, but maintains a sizable workforce in Allegan County and sells its products primarily in North America and Europe, as well as in other markets, including Australia, Israel and China. You can visit Perrigo online by clicking this link: http://www.perrigo.com.
