Gulf Coast Builder Signs Whirlpool Deal

New Florida and Gulf Coast area homeowners will see tons of new Whirlpool home appliances over the next two years thanks to an agreement hammered out between Whirlpool Corporation and Holiday Builders headquartered in Florida. In fact, new home developments by Holiday Builders are catching the attention of homeowners from Florida and the Gulf Coast thanks to that new partnership between the builder and Whirlpool. As of Jan. 1, 2016, all Holiday Builder homes will be exclusively outfitted with Maytag and KitchenAid brand products as part of the 2-year agreement.

Michelle Smallwood is Vice President of Marketing at Holiday Builders. She says, "We needed to build a solid partnership with a company that could not only meet our construction deadlines, but could also meet our growth path, and Whirlpool Corporation is the ideal partner on both fronts." Holiday Builders is one of the top 100 builders in the nation.

Smallwood likes the heritage that comes with the Maytag name, saying "We are proud to offer our homeowners a brand that maintains a strong reputation in the market for products that are reliable, durable and powerful." She adds, "For our more culinary-driven home buyers, KitchenAid appliances will provide performance, quality craftsmanship and timeless design to each home."

Holiday Builders is committed to constructing high-quality homes of lasting value throughout the Gulf Coast and Florida. The company has earned awards for excellence in new home design, and has also been recognized for high quality in new home construction.

By partnering with Whirlpool Corporation, Holiday Builders can offer its customers both Maytag and KitchenAid brand appliances.

Bob Bergeth is General Manager of Contract Builder Sales at Whirlpool. He tells us, "Whirlpool Corporation is committed to helping building professionals increase sales and deliver comprehensive, best-in-class service." He adds, "We're proud to provide new homeowners laundry and kitchen appliances that are as dependable and durable as the Holiday Builder houses they go into."

Holiday Builders can now offer the tough, hard-working products from Maytag in their entry-level homes, while upscale homes will be further enhanced with the premium design and performance offered by KitchenAid appliances.

Builders can find more information about Maytag, KitchenAid and all Whirlpool Corporation brands by clicking this link: InsideAdvantage.com.

Benton Harbor-based Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. 

As a 100 percent employee owned company, Holiday Builders offers more to their customers than just a home for sale. Holiday Builders takes each home build personally and considers buyers and their homes an extension of the Holiday Builders family of owners. Each Holiday Builders home is built to the highest standards of design and environmental efficiency. With numerous communities to choose from in scenic locations throughout Florida and Alabama, Holiday Builders creates homes of uncompromising quality and lasting value. For more information, click this link: www.holidaybuilders.com.

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