Considering the fact that many retailers were under orders for much of the month to shut down operations as non-essential businesses during the coronavirus pandemic, the latest numbers from the National Retail Federation will likely surprise no one, but they are history making just the same.
According to the March report from the National Retail Federation, retail sales in America saw their biggest monthly drop on record during March as the pandemic forced restaurants, bars and many stores to temporarily close across the nation and stay-at-home orders also impacted gasoline sales. There were a few bright spots, however, as sales soared at grocery stores and were up at other retailers deemed “essential” as well, offsetting some of the decline.
NRF Chief Economist Jack Kleinhenz says, “COVID-19 has hit the retail industry unevenly,” and adds, “This is a market of haves and have-nots. The haves are the stores that remain open with lines out the doors to buy daily necessities while the have-nots are the stores that have closed and are taking the brunt of the impact of the pandemic. These numbers should come as no surprise given the mandated shutdown of our economy to slow the spread of the virus.”
Looking over the numbers, Kleinhenz tells us, “March was a month that started out with many stores still open, but far more are closed now,” and adds, “Don’t be surprised if the data going forward shows a worsening situation. Even if the economy begins to reopen in May, consumer behavior may take a long time to adjust. The road to recovery could be long and slow.”
The U.S. Census Bureau said this week that overall retail sales during March were down 8.7-percent seasonally adjusted from February and down 6.2-percent unadjusted year-over-year. The monthly drop is the largest ever recorded, exceeding a 4.3-percent decline in November 2008 during the Great Recession.
The bureau said it believed the reliability of its data had not changed “substantially” despite the fact that many retailers whose businesses were closed were not in the office to reply to its monthly survey of sales results. But it acknowledged that retailers’ “ability to provide accurate, timely information to Census may be limited.”
NRF’s calculation of retail sales – which excludes automobile dealers, gasoline stations and restaurants in order to focus on core retail – showed March was up 1.7-percent seasonally adjusted from February and up 4.5-percent unadjusted year-over-year.
The difference between the Census Bureau and NRF numbers is because the categories NRF excludes saw some of the biggest hits. In addition to bars and restaurants being closed, gasoline sales were affected both by fewer people driving and lower gas prices while auto dealers were among those affected by stay-at-home orders.
Clothing stores saw the biggest decline among categories counted by both NRF and the Census Bureau, with sales down 50.5-percent from February, while furniture store sales were down 26.8-percent and sporting goods stores were down 23.3-percent. But grocery store sales were up 25.6-percent, general merchandise stores – which include warehouse clubs that sell both food and essential household products – were up 6.4-percent, and health and personal care stores, which include pharmacies, were up 4.3-percent. With more people turning to ecommerce, online and other non-store sales were up 3.1-percent.
The March NRF numbers follow a decline of 0.2-percent in February from January as the coronavirus began to have its first effects. February sales were up 7.4-percent year-over year, but the increase was artificially high because of low sales following the government shutdown in early 2019. The three-month-moving average as of March was up 5.1-percent.
Specifics from key retail sectors during March include:
- Grocery and beverage stores were up 25.6-percent month-over-month seasonally adjusted and up 25.7-percent unadjusted year-over-year.
- General merchandise stores were up 6.4-percent month-over-month seasonally adjusted and up 5.7-percent unadjusted year-over-year.
- Health and personal care stores were up 4.3-percent month-over-month seasonally adjusted and up 5.5-percent unadjusted year-over-year.
- Online and other non-store sales were up 3.1-percent month-over-month seasonally adjusted and up 12. 1-percent unadjusted year-over-year.
- Building materials and garden supply stores were up 1.3-percent month-over-month seasonally adjusted and up 10.1-percent unadjusted year-over-year.
- Electronics and appliance stores were down 15.1-percent month-over-month seasonally adjusted and down 16.2-percent unadjusted year-over-year.
- Sporting goods stores were down 23.3-percent month-over-month seasonally adjusted and down 24.4-percent unadjusted year-over-year.
- Furniture and home furnishings stores were down 26.8-percent month-over-month seasonally adjusted and down 25.2-percent unadjusted year-over-year.
- Clothing and clothing accessory stores were down 50.5-percent month-over-month seasonally adjusted and down 52-percent unadjusted year-over-year.
The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs — 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies.