New CVB Director Named for Saugatuck-Douglas Region

Lisa Mize can officially remove the word “interim” from her title with the Saugatuck Douglas Area Convention and Visitor Bureau (SDCVB) now that she has been appointed to lead the CVB as its new Executive Director beginning today, Monday, January 11th.

Mize, who has served as the interim executive director for the organization dating back to June of 2019, has been hired by the Saugatuck Douglas Board of Directors after a nearly two-year search following the resignation of Josh Albrecht in 2019.

SDCVB Board of Directors Chairman, Mike Jones, says, “Lisa brings tremendous experience and proven leadership to Saugatuck Douglas tourism,” and adds, “During a very challenging 2020, Lisa successfully navigated the CVB through a pandemic that threatened the survival of area businesses and assisted in promoting the safety of our community to local, regional and national audiences. Her tenacity and collaboration with local municipalities and organizations, helped result in one of the most successful tourism seasons our area has seen.”

Lisa comes to the position with more than a year of leading the CVB as the interim executive director where she helped strengthen the perception of the bureau in the community. Prior to her role with the CVB, Mize worked in radio, TV and magazine sales.

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For her part, Mize says, “I am thrilled and honored to assist in promoting and marketing the Saugatuck, Douglas and Fenville areas. These beautiful, resort communities that are so beloved by the visitors who come here year after year, hold a special place in my heart. I grew up, went to school and worked here, and my roots in this area run very deep.” She adds, “I look forward to leading this bureau and working alongside our board of directors, small business owners, and community leaders to help grow our membership and elevate our status from a CVB to a Destination Marketing Organization.”

The Saugatuck Douglas Area Convention & Visitors Bureau is a membership-based organization with the mission to promote the area as a premier travel destination as well as strengthen and develop the economic vitality of the area and its members. The SDACVB works to enhance the long-term development of the community through travel conferences and tourism strategies that bring together businesses that rely on tourism for revenue. For more information, you can visit