Whirlpool Brands Showcase Innovations to Building Industry Pros in San Francisco

When you elect to build a new home or remodel extensively, your highest level of success inevitably comes from working closely with building industry professionals for the best advice, trend concepts, and performance. Meanwhile, those building industry professionals come to rely on the expertise of the design professionals and innovators at Whirlpool Corporation to find the best solutions in an ever-changing world of the diverse realm of consumer preferences to be on trend and up to date.

This week those two get together with hundreds of other consumer product design teams to showcase top flight innovations at the 2019 Pacific Coast Builders Conference in San Francisco running today and tomorrow, May 30th and 31st.

Benton Harbor-based Whirlpool, the world’s leading manufacturer of major home appliances is showcasing a diverse selection of innovative kitchen and laundry appliances from its strategically differentiated brand portfolio at the conference.

Kelly Safis is General Manager of Builder Sales at Whirlpool. Safis says, “Rather than taking a one-size-fits-all approach, Whirlpool Corporation has a purposeful and consumer-centric approach to each of its brands and offerings,” and adds, “With our five-brand portfolio – Whirlpool, KitchenAid, JennAir, Maytag and Amana – we’re able to meet the particular needs and wants of today’s homebuyers, from Millennials and Gen Z to Boomers and Gen X.”

The Whirlpool Corporation displays at Booth #927 and #1126 will feature the robust product innovation pipeline from Whirlpool, KitchenAid and JennAir. Each brand has been thoughtfully designed to suit a specific customer and home type, giving building industry professionals the depth and breadth of appliance options to suit virtually any project.

Featured products on display at PCBC include:

  • Whirlpool Smart All-In-One Washer & Dryer: The smart laundry unit completes a load of laundry in the same machine, allowing for one load to be completely washed and dried without transferring. The Whirlpool Smart All-In-One Washer & Dryer comes with innovative features including the Load & Go Dispenser, which allows consumers to skip adding detergent to every load, and coming soon, voice control with a compatible voice-enabled device.
  • KitchenAid Smart Oven+ with Powered Attachments: Created from the same founding principles as the iconic KitchenAid Stand Mixer, the Smart Oven+ features the first-ever collection of oven-powered grill, baking stone and steamer attachments, designed to deliver the best in smart cooking performance, while expanding capabilities in the kitchen.
  • JennAir RISE Design Expression Column Refrigerators: With hundreds of customizable combinations, the new JennAir Column Refrigerators redefine luxury refrigeration. The column refrigerators feature a daring Obsidian interior and 650 LED lights to frame and fill each column.

Safis says, “When working with Whirlpool Corporation, you get access to not only our strategic portfolio of brands, but also the individuals and resources to help you match the right appliances to your project and your customers,” and concludes, “Building industry professionals can count on us to deliver the expertise, tools and insights they need to sell more in-demand homes and satisfy their customers.”

For details on other Whirlpool Corporation products displayed at PCBC, visit WhirlpoolPro.com/PCBC-2019. For more information about Whirlpool Corporation, its portfolio of brands and other offerings for industry professionals, visit WhirlpoolPro.com.

The photos accompanying this story on Moody on the Market are courtesy of Whirlpool Corporation.

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