A veteran Whirlpool exec with nearly 14 years at the company is one of six new Board Members elected last week by the Better Business Bureau Serving Western Michigan. All were elected by a vote of all Accredited Businesses within the 38 counties served by the bureau. Once each of the new board members businesses give them the green light, they will officially join the board in January.
Adam Aukerman has been with Whirlpool for nearly 14 years, serving customers or developing consumer experiences honoring Whirlpool’s brand promises. Adam’s career began in sales with Maytag Corporation talking directly with trade customers and end consumers. After that, Adam launched Whirlpool’s first e-commerce functionality. He then took on responsibilities in Whirlpool’s Customer Experience Center with the sales and brand teams. Adam then spent several years in project roles focused on product exchanges, product registrations, service strategy, installation quality, new business development. Adam has managed the Consumer Care Project Management Office as well as the Accessories business unit. He currently has responsibilities for the Extended Service Plan business unit.
Phil Catlett, President & CEO of the Better Business Bureau Serving West Michigan says, “Our board of directors plays an important part in guiding the Better Business Bureau as we seek to make Western Michigan the most trusted place in America to do business,” and adds, “The experience, oversight and guidance supplied by the board is crucial as we work together to improve marketplace trust.”
Each new member will serve a 3-year term on the board. Board members are limited to a maximum of two terms. The Better Business Bureau Serving Western Michigan is also welcoming these new board members:
- Catherine Jacobs- Warner, Norcross, and Judd
- Dan Morrison- West Michigan Whitecaps
- Jason Reyes- Amway
- Jessica Ann Tyson- JA PR Group and The Candied Yam
- Janet Zahn- Kennari Consulting
The business and affairs of The Better Business Bureau and the Better Business Bureau Educational Foundation are managed under the direction of the Board of Directors. The Board members lead, act, and govern to assure the BBB is representing and advancing marketplace trust. Board Responsibilities include financial, governance, and strategic roles. Their participation is focused on improving BBB and its communities through trust.
The Mission of the BBB is to be the leader in advancing marketplace trust. They do that by:
- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities
- BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.
BBB Serving Western Michigan began in 1937, and today is responsible for services to a 38 county area covering the west, southwest, central, and northwest sections of the Lower Peninsula.
