The innovation teams, engineers, marketers and others on the home front at Benton Harbor-based Whirlpool Corporation are being represented in Milan, Italy this week at a major European showcase called EuroCucina 2016. It is unique show that is perfect for the world's leading manufacturer of major home appliances to blend the tools of everyday life into the same showcase where they offer a glimpse of the future in home appliance innovation.
EuroCucina 2016 began back on Tuesday and concludes tomorrow, and on display are products from each of Whirlpool's pan-European brands including Whirlpool, KitchenAid, HotPoint and Indesit. They are all being presented in a single conceptualized living space that showcases their different uses in everyday life and provides that peek into the future.
Subho Moulik is Head of Global Innovation for Whirlpool Corporation. He says, "The innovations showcased at EuroCucina reflect Whirlpool Corporation's global approach to consumer- centric innovation." Moulik adds, "Through surveys and interviews conducted with more than 3,000 households across the EMEA region, we gathered important insights into the relationship between cooking and food for home cooks, and what features we need to bring to their kitchens as that relationship evolves. It's that type of purposeful innovation that we're proud to be sharing this week in Milan."
Whirlpool Corporation is showcasing appliances across all brands that represent the latest trends in home kitchen innovation and design. These trends include:
- Connected Home & Smart Appliances: Internet-connected appliances are beginning to interact more closely and intelligently with users, learning their habits and helping them accomplish tasks more efficiently. Appliances on display from Whirlpool Corporation brands offer these interactions, with intuitive touch interfaces that guide home cooks through each step of their food preparation.
- Growing Culinary Exploration & Ambition among Home Cooks: According to the Hotpoint Taste Exploration Survey 2016, food preparation is becoming increasingly associated with the pursuit of pleasure. Cooking is valued as a form of self-expression and with that, consumers now want appliances that are flexible enough to allow greater experimentation in the kitchen and feature functions that enhance the enjoyment of cooking.
- More Efficiencies & Conveniences for Families: Intuition and ease-of-use are two important attributes families seek in their appliances. According to the Whirlpool brand SmartCook survey, in response to the pressures of modern life consumers are focusing more on making and taking the time to enjoy the present, and explore in greater depth the possibilities of one's own life – maximizing every aspect of today.
New products being presented at EuroCucina include SmartCook induction cooktops from Whirlpool brand, which offer an innovative assisted-cooking experience. The Whirlpool SupremeClean dishwasher and Supreme Built-In fridge freezer will also be introduced. The refrigerator uses intelligent technology to keep food fresh, longer.
KitchenAid is presenting the new stainless steel Made to Measure Special Tops that offer fully customizable gas, induction and domino cooktops, a downdraft hood, sinks and the new KitchenAid Deep Induction Trays. The Deep Induction Trays offer five different functions—steaming, boiling, cooking at low temperatures, roasting, and frying. KitchenAid is also presenting the new European Side By Side refrigerator, with a built-in Cooling Drawer and a 45cm Wine Cellar.
Hotpoint is showcasing its all-new built-in suite of appliances, which includes the 2016 Red Dot award winning built-in oven.
Indesit will present a complete built-in cooking suite of matching products for the first time, as well as the eXtra Hygiene Dishwasher that features a hygienic BabyCare Cycle allowing new parents to clean every kind of baby item.
Indesit presents a complete built-in cooking suite of matching products for the first time, as well as the eXtra Hygiene Dishwasher that features a hygienic BabyCare Cycle allowing new parents to clean every kind of baby item.
EuroCucina 2016 concludes tomorrow in Milan, following a six-day run.