Where do you go for breaking news? If it’s local to Southwest Michigan, we hope you choose MoodyOnTheMarket.com or our affiliates, the Town Crier Wire app, WSJM.com, or ‘News-Talk-Sports 94.9 WSJM’.
Our always-researching friends at www.CivicScience.com this week asked their thousands of users where they go for ‘breaking news.’ They found LOCAL wins! And national sources are slipping in their popularity as breaking news go-to’s.
Here’s how the editors at Civic Science summarized their findings:
Local outlets are still number one for breaking news. Fifty-two percent of Americans say they turn first to local broadcast news stations, local news websites, or national network websites for emerging stories. Interestingly, those numbers hold true among Gen Z as well. The popularity of national cable news networks keeps sliding (though still much more of a go-to for Baby Boomers) and is now in a tie with social media sites. In this same study, we found that Amazon has increased its lead over Google as the top site to search for and research products, while TikTok fell.
www.CivicScience.com is a consumer research company that gathers data from voluntary participants in short random surveys attached to websites (like ours) that attract a wide range of readers/users. The result is a constant flow of data on how Americans are feeling or reacting to current events and conditions. Through their ‘InsightStore’ division, CivicScience sells the data to hundreds of companies who value the information because it was obtained in a ‘blind survey’, unconnected to their brand and, consequently, likely more accurate in its conclusions.
