Bricks & Minifigs®, with more than 150 stores in North America, is the largest franchised toy store of its kind specializing in the buying, selling and trading of new and used LEGO® sets, bulk bricks, and minifigures (“minifigs”). The new local store will be located at 2047 Niles Road, St. Joseph, in the Southtown Center and is the first store opened by franchisee and local resident Fernanda Pineda.
Beyond sales, Bricks & Minifigs will provide an event space for birthday parties or special LEGO® themed events like after-school robotics clubs, “Make-and-Take” events, Brick Derby races, and more. The space will also be available for corporate workshops, mini-retreats, and team-building off-site meetings.
Bricks & Minifigs says it has built its brand based on three principals:
REBUILD: with tens-of-thousands of pieces to choose from, customers will have what they need to rebuild their favorite sets or create their own original projects.
REUSE: Bricks & Minifigs buys, sells, and trades everything LEGO®. And they mean everything!
REIMAGINE: staff members are trained to assist customers of all ages to create unique and imaginative masterpieces.
“I’m very excited to bring the Bricks & Minifigs experience to the area,” Fernanda Pineda said. “LEGO® is an ageless toy that appeals not only to children, but also to parents, grandparents, and anyone who enjoys creative expression through those little plastic bricks.”
Arthur Havlicek, President & CEO of the Southwest Michigan Regional Chamber commented:
“We’re thrilled to welcome Bricks & Minifigs to the St. Joseph business community,”“Fernanda’s passion for creativity and connection shines through this new venture, which not only brings a beloved brand to our region but also offers a unique space for families, educators, and businesses to come together. It’s an exciting addition to our growing, family-friendly economy.”
The first 100 customers through the door for the Grand Opening celebration on August 2nd at 10:00am will receive a free customized “Bricks & Minifigs Saint Joseph” gift. The first 10 customers in line will also receive a full year of ‘Free Bulk once a month’. All Grand Opening visitors will have a chance to win 3 New in box LEGO sets and be part of amazing activities during the day. All parties and events booked during the Grand Opening weekend will receive a 20% discount off standard booking rates.
The LEGO® pop culture experience not only includes the quintessential building bricks, but various movies and television programs as well, such as “The LEGO® Movie” (2014) and the “LEGO® Batman Movie” (2017), “The LEGO® Ninjago Movie” (2017), and LEGO®Masters hosted by Will Arnett (airs on FOX).
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About Bricks & Minifigs®
Bricks & Minifigs® was founded in Portland, Oregon in 2009 and now operates 150+ franchised stores in North America and Canada with more stores slated to open later this year. In 2021 Bricks & Minifigs was named one of Entrepreneur Magazine’s 500 Best Franchises (also named as the #2 children’s retail brand).
