A familiar four-legged face from Benton Harbor is stepping aside—and now Michigan dog owners have a chance to see their own pup take center stage.
Michigan Gas Utilities is now accepting entries for its annual “Ambassadog” contest, a lighthearted campaign with a serious message: call before you dig.
Last year’s winner, Bandit of Benton Harbor, helped spread that message across southern and western Michigan, serving as the company’s top canine ambassador for safe digging practices. Now, MGU is looking for the next “top dog” to carry the torch.
The idea is simple—and built for dog lovers.
MGU customers are invited to submit photos of their dogs digging—or enjoying their favorite digging spots—by April 6. From there, a group of finalists will be selected, with the public ultimately voting to choose the winner.
The selected “Ambassadog” will become the face of MGU’s safe digging awareness campaign for the next year, appearing in social media and outreach efforts.
Behind the playful theme is an important reminder tied to spring yardwork season.
Before putting a shovel in the ground—whether for gardening, fencing, or landscaping—residents are urged to contact MISS DIG 811 at least three days in advance. The free service marks underground utility lines, helping prevent accidents involving natural gas, electric, and other infrastructure.
It’s not just a recommendation—it’s the law in Michigan.
Damage to underground lines can lead to serious safety hazards, including gas leaks, service disruptions, and costly repairs. The 811 system is designed to prevent those situations before they happen.
MGU’s Ambassadog campaign has found a way to connect with customers in a relatable way—through the universal appeal of dogs—while reinforcing a message that can easily be overlooked during busy spring projects.
And with Bandit’s local roots, there’s already a bit of hometown pride tied to the contest.
Now, the next Southwest Michigan pup has a chance to step into the spotlight—and maybe save a few yards (and headaches) along the way.
How to Enter:
MGU customers can upload photos of their dog at michigangasutilities.com through April 6.
What happens when you call 811?
