As someone who bleeds green and white moreso than anybody in the region short of her friend Bob Gerbel, the selection of Coleen King as 2020 Outstanding Alumni Award winner by the Michigan State University College of Communication Arts & Sciences, has been greeted with unbridled euphoria at King Media where she holds court as President & Founder.
Each year, the college’s Alumni Board recognizes the outstanding alumni and faculty for their outstanding achievements, service to the community and enduring impact on students. Only 223 individuals out of more than 56,000 of the most accomplished Communication Arts and Sciences alumni have received the award since its inception nearly 48 years ago.
King is the President and Founder of King Media, an award-winning, full-service marketing, advertising, public relations and digital media agency founded in 1999. With offices in St. Joseph, East Lansing, and Grand Rapids, King and her team serve clients across the country.
King Media’s proven combination of foundational research, targeted strategy, compelling creative and flawless execution has moved the needle for the agency’s clients in big ways. It has also earned the King Media team 26 national and international awards, including PR News Boutique Firm of the Year; first place in the PR News Agency Elite Awards for Digital/Social Media; and six MarCom Platinum Awards for Strategic Communication. Most recently, King received recognition in New York City as a Top Women in PR Honoree by PRNews.
Upon learning of her alma mater’s award, King says, “Receiving the 2020 Outstanding Alumni Award is very meaningful to me,” and adds, “This prestigious award represents the culmination of my professional journey, which has taken years of hard work, many sacrifices and constant application of the skills I learned at MSU.” She adds, “Working with clients on a daily basis to help them ‘move the needle,’ giving back to the community, and reminding students to always ‘dream big’ gives me so much joy. I am truly blessed and honored to receive this award.”
King’s career in marketing, advertising and public relations has spanned more than three decades, commencing at the prestigious national rep firm Avery Knodel in Chicago as media buyer, then continuing as a Regional Sales Manager for Lansing’s NBC and CBS affiliates.
King Media is nationally and internationally recognized for its engaging and compelling creative execution and experience impacting business growth for clients of every size, within multiple industries. King Media offers its complete suite of marketing services to organizations in agriculture, architecture, automotive, coalitions, construction, design, economic development, education, finance, healthcare, law, manufacturing, politics, retail, tourism, trade associations, the non-profit sector, the arts, and more.
The St. Joseph team of King Media is anchored in the 800 Centre in St. Joseph.