Tiffany Wood, the owner of Precision Syrups in St. Joseph has won a $10,000 First Prize in a West Michigan business pitch competition, sponsored by the Michigan Women Forward organization.
Precision Syrups was founded by Tiffany and Ben Wood and born out of a shared love for good food and drink. The duo discovered their passion for crafting unique and flavorful syrups during the COVID-19 pandemic, and what began as a hobby, quickly evolved into a thriving venture.
With their dedication to quality and innovation, Tiffany and Ben transformed their homemade syrups into a sought-after product, launching Precision Syrups in 2022.
Tiffany says Precision Syrups is “driven by a desire to foster shared experiences and connections, Precision Syrups aims to bring people together through the art of flavor. Our syrups are designed to elevate cocktails, mocktails, and culinary creations, creating lasting memories.”
Wood says the competition, which featured mostly businesses from Kalamazoo and Grand rapids areas, included both a submitted entry, as well as a live presentation element. “Our business plan was reviewed in advance of the pitch by each judge, accounting for 60% of the final score. The pitch accounts for 40% of the final score.” Her winning entry came in the Established Business category.
Wood says she wants to meet other area entrepreneurs and partner with them. “We’d love to connect with local businesses that would like to try or sell our syrups.”
Precision Syrups will be at the Spring Artisan Market this Sunday, March 8 at Union + Social Event Center, 216 Court Street, downtown St. Joseph (next to Silver Harbor), 11 a.m. to 4 p.m.
On their website, here’s how Precision Syrups differentiates its products from ‘regular’ syrups:
Tired of syrups that are thin, watery, and full of preservatives? Look no further. Our syrups are made with the finest ingredients and a unique process that results in a richer, more flavorful product that lasts longer and requires less dilution. We take pride in creating a product that brings complex flavor without adding a lot of sugar to your creations.
Beyond exceptional taste, Precision Syrups offer versatility in culinary applications. Elevate your desserts with a drizzle of syrup, add a tangy twist to your salads with infused dressings, or glaze your meats with a flavorful coating. From cocktails and mocktails to ice cream toppings and lemonade sweeteners, Precision Syrups can enhance a variety of dishes and beverages.
