SJ Today Ready to Roll for Black Friday and Small Biz Saturday

There are many places you can spend your Christmas shopping dollars, but the team at St. Joseph Today is doing everything in their power to make sure that you can find most of what you’d like right here in Michigan’s Great Southwest as they build on promotional plans for the full season with special emphasis on both Black Friday and Small Business Saturday.

Executive Director Amy Zapal says, “Holiday shoppers seeking great buys will find them throughout Southwest Michigan, on Black Friday, November 29th, and Small Business Saturday, November 30th.” She says that select merchants will begin their holiday sales on Black Friday, and on that day, in addition to special sales, shoppers in downtown St. Joseph can also enjoy free, horse-drawn sleigh rides from noon to 3 pm (weather permitting), sponsored by the Frederick S. Upton Foundation.

Zapal promises, “You will easily find gifts for everyone on your holiday shopping list from our merchants, restaurants and entertainment venues,” and adds, “From the latest fashions to locally made wines and candies, to gourmet foods, to award-winning toys and games to museum memberships to fresh-baked pet biscuits, you won’t be disappointed with all of your choices.”

Zapal says another appreciated present is a St. Joseph Today gift certificate, redeemable at participating member stores, restaurants and hotels. They can be purchased at the Welcome Center, located at 301 State St. and are good at over 40 different locations.

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According to the Civic Economic Study in Grand Rapids, when someone spends $100 at a local business, approximately $68 stays in the local community. RJ Taylor and Cherry Bayley, of Wanderlust Outfitters, say they shop small because it, “helps build and maintain our small vibrant community and supports those that live and work here.”

St. Joe Today participants include:

  • 4A Song Vinyl
  • Baroda Founders
  • Biggby Coffee
  • Blue Moon Vintage Market
  • Box Factory for the Arts
  • DK Boutique
  • Edgewater Gifts
  • Elephants Breath Antiques
  • Forever Books
  • Forever Clean Soap Works
  • Freedom Boat Club
  • Friends by Design
  • FuzzyButz Pet Bakery
  • G&M Variety
  • Gallery on the Alley
  • Glik’s
  • Grins of St. Joseph
  • HarborTown Interiors
  • Kilwins
  • Krasl Art Center
  • Lazy Ballerina Winery
  • Nosh Village
  • Oh My Darlings
  • Olive Cart
  • Perennial Accents
  • Plank’s on the River Tavern
  • PurelyMichigan
  • Rise & Vine
  • South Bend Chocolate Café
  • Spa at Harbor Shores
  • State Street Stuff
  • The Candlestick Maker
  • Third Coast Surf Shop
  • Urban Garage Market
  • Wanderlust Outfitters
  • Waterfront Framing & Design
  • White Pine Winery
  • Wolf’s Marine
  • Many more!

For a list of shops, and Small Business Saturday specials, you can visit online at this link:

St. Joseph Today is a membership-based 501(c)(3) nonprofit organization, dedicated to developing and promoting events and business in St. Joseph and its surrounding communities. For more information about upcoming events, visit or