There’s a new name in Michigan’s tourism industry:
Visit Southwest Michigan | SAINT JOSEPH • BENTON HARBOR • STEVENSVILLE.
“Since December 1982, our destination marketing organization has been known as the Southwestern Michigan Tourist Council,” said Marcy Simpson, executive director. “We’re excited to announce our new name. It better aligns with our mission, who we serve and it’s much easier to remember.”
Simpson said the new name is a call to action, one that is welcoming and engaging. It reflects the broader group the organization serves: not just tourists, but all visitors. She said Visit Southwest Michigan reaches those who travel here temporarily, whether from a nearby community or the other side of the world. That includes leisure and business travelers, event attendees, friends and family visiting loved ones, traveling sports teams and those considering relocating or starting a business here.
“Our mission is to attract and assist a wide range of visitors,” Simpson said. “The new name helps us express that this is a great place to enjoy beaches and outdoor recreation, our arts and cultural heritage, farm and craft beverage experiences and to host meetings, weddings, reunions and more.”
Simpson urged local residents to watch for the new name on the Visit Southwest Michigan website, digital and print advertising, social media and billboards.
Visitors are encouraged to reach out to Visit Southwest Michigan for help with custom itineraries; details about earning prizes with the Makers Trail, Creative Connections, Trails and Murals Challenges; things to do in each season and accessibility-focused vacation ideas. This organization is also the region’s most comprehensive resource for meeting and special event location recommendations, pet friendly lodgings, wedding venue and vendor suggestions and securing the best rates for hotel blocks.
For visitor assistance, stop in the Visitors Center on Pipestone Road (Exit 27) in Benton Harbor, visit swmichigan.org or call 269-925-6301.
ABOUT ‘VISIT SOUTHWEST MICHIGAN’
Visit Southwest Michigan promotes, develops and advocates for destination experiences that support sustainable economic growth and enhance the quality of place for its communities. It connects visitors and locals to attractions and things to do in St. Joseph, Benton Harbor, Stevensville and the surrounding areas. Visitors can discover a wealth of inspiration through self-guided itineraries, Makers Trail destinations, blogs, trail guides, newsletters and more at swmichigan.org.
Photo: Marcy Simpson, Executive Director, ‘Visit Southwest Michigan‘
