In today’s world, with pandemic restrictions, limitations and seemingly never-ending impacts, businesses and organizations have discovered the ever-expanding need for digital communications and digital marketing strategies. Helping clients win in the digital realm has become the mantra for St. Joseph marketing agency King Media.
King Media is a full-service marketing, advertising, public relations and digital media agency headquartered in East Lansing with offices in St. Joseph and Grand Rapids, and together they are celebrating a veritable jackpot of half a dozen new digital trophies, bringing their total to 46 national and international awards over the past six years.
King Media has garnered six new AVA Digital Awards honoring excellence in digital creativity, branding and strategy. The two platinum, two gold and two honorable mention awards all recognize the agency’s work in digital communication.
Coleen King, President and Founder of King Media, says, “We are extremely proud to have our incredible clients showcased on an international level once again,” and adds, “Each of these campaigns were created to make a positive impact on individual lives in communities across the state. Our team works hard to help create change for the communities we and our clients serve, and we’re thankful that our meaningful work is being recognized.”
Digital communication has become even more essential since the onset of the COVID-19 pandemic, which has drastically changed the way the entire world operates. More than ever before, digital media strategies help businesses communicate with their customers, keep communities united and connect individuals.
King says, “We live in an ever-changing digital world,” while adding, “It is vital to stay connected with your customers and know how to reach them with the right message, at the right time, in the right ways. We have extensive experience in the digital realm, and we are honored to utilize those skills to help our clients be successful.”
King says she has achieved consistent success with digital marketing because of her firm’s strategic, research-based approach. The agency layers different digital tactics that reach the consumer at various points in their customer journey and integrates digital marketing with traditional advertising for maximum impact.
King tells us, “People are consuming content all the time, in a multitude of ways, which is why you need an experienced digital marketing team to know how to best reach each audience.”
King Media’s six new AVA Digital Awards involve all aspects of digital marketing, from community-based public education campaigns to video production. The award-winning campaigns address important issues like adult binge drinking, marijuana use, problem gambling and COVID-19.
The AVA Digital Awards program is an international competition recognizing creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work being honored includes digital campaigns, audio and video production, website development, social media engagement and mobile marketing.
King Media is a full-service marketing, advertising, public relations and digital media agency founded in 1999 by Coleen King. With offices in East Lansing, St. Joseph and Grand Rapids, King Media serves clients throughout Michigan and beyond. The agency has won 46 national and international awards since 2015, including PRNEWS Boutique Firm of the Year. More information is available online at http://KingMediaNow.com.
