Sometimes you just need a fresh new name to move you on to the next great thing in business. Essentially, Luke Brown, Vicki Holt and Nicole Coar have undertaken that basic premise and changed the face of their business in one fell swoop here in the New Year.
What had been known for the past decade as simply LPL Financial has evolved here at the first of the new year into True Blue Financial. Nothing else changes. Literally nothing.
Brown, Holt and Coar rolled out the new name this week in marketing messages and on their Facebook fan page shortly after dispatching letters to their broad array of financial clients across the region and across the nation telling of the new company name which became effective on New Year’s Day.
Luke Brown says, “Our new name reflects our commitment to independence, our belief in honesty and transparency, and our desire to expand our brand to offer clients more complete services.”
The trio of financial professionals will remain anchored along Red Arrow Highway between Stevensville and Bridgman at 7889 Red Arrow Highway, and Holt says, “Please rest assured that there has been no change in management, ownership or in the range of products and services we offer.” She adds, “Additionally, our partnership with LPL Financial, as our broker dealer and research team, remains firmly in place. This name change will not affect our relationships in any way.”
Coar says, “Our new website address will be: www.trueblue.financial. Our email addresses will now be directed to @trueblue.financial, as in lbrown@trueblue.financial, vholt@trueblue.financial and ncoar@trueblue.financial.” She adds, “Everything else will remain exactly the same. Same people. Same investments. Same location. Same service. Same commitment to you, the client.”
Clients can still reach all three using their former @lpl.com email addresses,and the company’s address, phone, and fax number will remain as indicated below:
- Address: 7889 Red Arrow Highway, Stevensville, MI 49127
- Mailing: PO Box 198, Stevensville, MI 49127
- Phone: 269-982-2710 or 866-751-1241
- Fax: 269-924-0959
The crew at True Blue Financial says if you have any questions regarding the change, you are invited to contact the office at any time, adding, “We look forward to serving you as True Blue Financial in 2018 and beyond.”
The photo of the offices of True Blue Financial accompanying this story on Moody on the Market.com is courtesy of Victor Coar Photography.
