United Way Establishes Record Goal for 16

Pledging to boldly go where no campaign has ever gone before, 2016 United Way Campaign Chair Ann Cardon announced the Community Fundraising Goal for the new campaign year today, and when achieved it will establish a new record for the local United Way of Southwest Michigan.

Cardon, who is Superintendent of the St. Joseph Public Schools, revealed the campaign target this morning in making the regular rounds on the non-profit organization's Live United radio broadcasts, preparatory to the official campaign kickoff on Monday, September 12th. 

The campaign goal was released this morning because the tradition of an early launch by Pacesetter companies is now getting underway. Cardon says, “United Way is near and dear to my heart and I am honored to be associated with an organization that focuses on improving the lives of our community members by rallying that same community." 

Some select companies throughout Southwest Michigan have stepped up to lead the charge for the 2016 annual campaign as United Way Pacesetter companies. Pacesetters companies go above and beyond to not only give the campaign an early boost but set an example by using best practices with their employee campaigns to increase employee participation and dollar amounts raised at their businesses. 

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Anna Murphy is President of the United Way of Southwest Michigan. She says today, “Our $4 million goal is our biggest ever so it will take a tremendous amount of support from our community to get across that goal line. The more support we receive, the greater number of lives we are able to impact.” She adds, "These are a great group of Pacesetter companies that will certainly provide the leadership for a successful campaign season.”  

The 2016 pacesetter companies are identified as:

  • AEP, Cook Nuclear Power Plant
  • Competitive Edge
  • Edgewater Bank
  • 1st Source Bank
  • Kemner-Iott Agency
  • Lakeland Health
  • Meijer of Benton Harbor
  • Meijer of Stevensville
  • ​Mid-West Family Broadcasting
  • United Way of Southwest Michigan
  • United Way’s Funded Partners
  • Walsworth Publishing Company 

If your company is interested in supporting the United Way of Southwest Michigan through a workplace campaign; you can contact Catie Brown at (269) 982-1700 extension 12 or by email catie.brown@uwsm.org. Information on how to run a campaign and have your company, or business, be a part of the UWSM mission ‘to improve lives by mobilizing the caring power of communities to advance the common good’, can be found on the organization's website by clicking the link below:

United Way is a global network that advances the common good, creating opportunities for a better life for all by focusing on the four key building blocks of education, income, health and basic needs. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED is a call to action for everyone to become a part of the change.

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