Whirlpool Shows Int’l Builders Streamlined Laundry Day

While recognizing that a laundry room is an absolute must-have for far and away the majority of home buyers, a global survey from Benton Harbor-based Whirlpool Corporation shows that fully 58-percent of us contend that doing the laundry takes up more than our preferred amount of time. That’s why at this week’s 2020 National Association of Home Builders International Builders’ Show in Las Vegas, the appliance giant is showcasing its newest, most innovative laundry appliances “designed to take friction out of the laundry process.”

As the world’s leading manufacturer of major home appliances, Whirlpool is constantly seeking new ways for its appliances to remove extra steps from consumers’ laundry routine to create a seamless experience in the home. From smart capabilities to innovative features and functions, Whirlpool is offering builders a host of laundry appliance packages that provide simplified, personalized care for homeowners.

Kelly Safis, General Manager of Builder Sales at Whirlpool Corporation, says, “The laundry room is an essential home feature and consumers are looking for ways to make the laundry process as easy and efficient as possible.” Safis adds, “With our laundry appliances, builders have the opportunity to address these needs and create sought-after spaces that deliver on performance and style.”

The Whirlpool Corporation Booth #C7548 is showcasing an all-star lineup of in-demand laundry appliances with innovative, time-saving features. Products include:

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  • Maytag Smart Front Load Laundry Pair with Extra Power: The new smart laundry pair features an Extra Power button designed to boost stain-fighting performance. In addition, consumers can monitor and control their appliances while away from home with smart laundry features. Through notifications and alerts, consumers can manage laundry cycles, avoid unnecessary service calls, maintain their machine and help ensure dependable performance, year after year.
  • Whirlpool Compact Washer and Ventless Heat Pump Dryer: This 24-inch laundry pair installs virtually anywhere thanks to its slim, space-saving design. Consumers can tackle laundry day with great features like the Quick Wash cycle and X-Dry. In addition, the dryer uses a ventless heat pump design to take the next step in energy efficiency.
  • Whirlpool 24″ Smart All-in-One Washer and Dryer: Perfect for small spaces or for homeowners looking to remove an extra step in their laundry process, the Whirlpool Smart All-In-One Washer & Dryer completes a load of laundry in the same machine. The unit features a variety of smart laundry capabilities designed to remove guesswork and provide the right care for each load.

Safis promises, “Building industry professionals can count on Whirlpool Corporation for innovative laundry appliances that appeal to the needs and wants of today’s homebuyers, and for our quality services,” and adds, “With our extraordinary team of over 150 sales professionals, builders can feel confident selecting an appliance brand, style, features and upgrades that will allow them to give their homeowners the complete and seamless home experience they’re seeking.”

For more information about the company’s presence at the show, you can visit online at this link:


For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit WhirlpoolPro.com.