Credit Union Rockstar Joins United Federal as VP Marketing

Half a dozen years ago she was already tabbed as a Credit Union Rockstar, and now her star is rising again as she has been selected by United Federal Credit Union for the position of Senior Vice President of Marketing.

Kaylee Ganus takes the reins to champion the corporate image throughout United’s six-state footprint by providing leadership in marketing, advertising, public relations, community relations, and product management.

United Federal’s President & CEO Terry O’Rourke says, “I am delighted to welcome Kaylee to Team United and to the leadership team,” and adds, “Kaylee is well-versed in the credit union industry and philosophy, and brings a fresh approach to marketing with a commitment to enhancing the member experience.”

Ganus has been a part of the credit union movement since 2013, originally joining the financial industry in public relations—receiving the Credit Union Rockstar for Public Relations and Social Media Strategy in 2014. Since then she has expanded her areas of expertise to include marketing, corporate communications, and product development.

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She was previously Vice President of Marketing at Honor Credit Union in Berrien Springs, where she led marketing and communication efforts, helped develop product road maps, developed best practices for social media engagement, curated thought leadership content, and championed the website redesign project.

Originally from Indiana, Ganus received both her bachelor’s degree in business and her master’s degree in strategic communication from Purdue University. She is also accredited in public relations through the Public Relations Society of America.

Ganus currently serves as an executive committee member for the Greater Southwest Chapter of the Michigan Credit Union League and believes in providing financial education to communities.

A part of Michigan’s Great Southwest for the greater part of a decade, Ganus is also an advocate for community engagement and volunteerism. She is a volunteer with United Way of Southwest Michigan and is passionate about supporting organizations that make the community a better place to live, work, and play. Kaylee was also a member of the inaugural class of the Moody on the Market 40 Under 40 in 2018.

United Federal Credit Union has served its members since 1949 by helping them to build a sound financial future. United consists of more than 177,000 member/owners worldwide and manages assets in excess of $2.9 billion. Its corporate offices and main branch are in St. Joseph, with additional branches elsewhere in Michigan as well as in Arkansas, Indiana, Nevada, North Carolina, and Ohio. For more information visit online at www.unitedfcu.com.