Nicole Railsback Named to Bold Women of Business for 2021

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Nicole Railsback’s “boldness” factor is essentially off-the-charts. She has always had a drive for health and helping people become better versions of themselves. As a result seven years ago she decided to combine those two passions and become a personal trainer and later a nutritionist as well. Her nominator adds, however, “That was not enough, as four years later she decided to make her impact with local athletes as well by opening The RISE, following that up with obtaining her training certificate to train athletes on the Autistic spectrum. Nicole uses her relentless energy, passion, and love for people to always try to make the community a better place to call home. Her drive to “See a need, fill a need — no questions asked,” is becoming legendary among those who know her, either personally or simply in passing. Undeterred at any turn by pretty much anything, Nicole Railsback’s bold journey marches on. Read on for more.
Nicole Railsback
Where do you live?
Bridgman, MI
Company or Organization
The RISE – Railsback Indoor Sports Expo
What is your job or role there?
I co-own the facility and basically take care of all the ‘behind the scenes’ work… I’m also a Personal, Athletic and Nutritional Coach.
How do you think that Bold Women of Business demonstrate being bold?
We are fearless… And even when we’re not, we feel the fear and do it anyway. Despite the obstacles and challenges we may endure, we continue to persevere through them with fortitude, integrity, strength, grit, and self-confidence.
We achieve and succeed because failure isn’t an option for us. We always find a way to make it happen. Whatever that goal may be for each individual…We do what it takes to get ourselves, and our team to where they need to go…And we never let anyone tell us what we can or can’t do or who we can or can’t be.
Bold women are often defined by a number of descriptors. Please choose from the following descriptors to produce the top three that you would say most exemplify your personality?
Risk Taker…Intrepid…Strong
Please provide an example of when you feel you were at your very best in taking action on the job or in your role.
There’s not just one example. There’s not just “one” moment. Maybe with each individual athlete I work with… but I have had many exceptional moments with them… And it has nothing to do with ME… and everything to do with our athletes.
They teach me so much more than I teach them.
It’s an honor and a privilege to work with these kids, one that I don’t take lightly, and the majority of coaching has very little to do with their physical capabilities, and much more to do with their mental and emotional capabilities.
These kids have so much added pressure than we used to have, so when one gets hurt, or misses the shot, and loses the game… It’s my job as their coach to remind them of who they are. To remind them that they are so much more than their athletic abilities.
I think those are the moments where I’m truly at my best: when I’m reminding them of their worth.
What’s the funniest thing that ever happened on your road to success?
There’s no one particular moment for me. My entire life has led me to this point in where I am and what I’m doing. There’s no question about it. But if I had to pick the most IRONIC experience about my road to success is the fact that I run an indoor sports facility that specializes and essentially revolves around baseball… and I don’t even LIKE baseball. BUT… my husband and I are convinced that my lack of interest in the game is the reason we are as successful as we are. He does the baseball, and I take care of the business.
Who most inspires your personal drive for success every day?
My boys: my husband Cody, and our two sons, Blake and Beau. It is by far, one of the coolest things in life to be able to work with your best friend, and I’m very fortunate and grateful to be able to experience that. We’ve worked hard to make our business a family business, and my inspiration comes from them and FOR them.
We’re a team, and we’re each other’s biggest fans…and I strive every day to be the mom and wife they deserve.
Our athletes are a close second though. When you have that many kids counting on you to succeed because they NEED you to succeed…you make sure you show up and show out for them.
What is your best advice to women in Southwest Michigan looking to succeed, as you have, in business?
If there’s one thing I’ve learned about being a woman working in a man’s industry it’s… Absolutely nothing.
Because to me, I’m not a bold “woman” in business… I’m just bold. And happen to be in business.
So the best advice I can give you is this:
Learn to excel because of your indomitable will to succeed.
Succeed because of your unmatchable work ethic.
Be respected because you show and provide value.
Lead because you speak truth and set the example of what it means to live with high standards and achieve exceptional goals.
All of these things have absolutely NOTHING to do with being a bold woman, but have everything to do with just being BOLD.
I celebrate the fact that I’m a woman… but I’m not defined by my gender.
I’m not a strong female. I’m just strong.
I’m not a boss lady. I’m just a boss.
I’m not a female business owner. I’m just a business owner.
I’m not powerful ‘for a woman’. I’m just powerful.
Celebrate THAT every day. Because if you truly are a winning PERSON… If you truly are a BOLD PERSON… Then you will always live your life in a way that’s best for you – mentally, physically, and emotionally.
Focus on improving yourself instead of impressing others.
Like I said before, a bold woman… She doesn’t let anyone tell her who she can or can’t be or what she can or can’t do.
So if you want to be a bold woman in business… have the courage to not be defined as one. Just be bold.
What does your selection to the first ever Bold Women of Business from Moody on the Market mean to you?
It’s pretty cool, honestly. The fact that I will forever be a part of a piece of history in our community is humbling and it definitely gives me a sense of accomplishment. My whole goal in life is to leave behind a legacy worth living…I work really hard every day to set the example for not just women, but for people everywhere, and that doesn’t stop here. This recognition only fuels the fire for bigger and better things to come in the future.


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