There’s a new Veep in the executive suite at King Media, but she’s not new to the team by any stretch, having served for the past six years as Account Director there.
King Media, a full-service marketing, advertising, public relations and digital media agency with offices in St. Joseph, Grand Rapids and East Lansing, has announced the promotion of Laurie DeYoung to the role of Vice President. DeYoung has been serving as Account Director since joining the company in 2015.
Coleen King, President and Founder of King Media, says, “Laurie has brought significant value to King Media,” and adds, “Her leadership, dedication to excellence, and passion for creating positive change are seen and felt by our clients and teammates. She is my right hand in all agency operations, and I couldn’t be more proud of her.”
DeYoung will continue to manage several large client accounts, lead the development of strategic marketing communication solutions, direct the agency’s day-to-day project management and assist King with establishing new client relationships. She will be instrumental in the agency’s ongoing expansion throughout Michigan.
For her part, DeYoung says, “Since joining King Media six years ago, every day has presented the opportunity to make a difference,” and admits, “I love the chance to be both creative and strategic, the satisfaction of moving the needle for our clients, and the collaboration within our talented team. My new position is a true honor!”
In addition to her role at King Media, DeYoung is a member of the Alma College Alumni Board. She holds a Bachelor of Arts in Business Administration and English from Alma College and earned her MBA from the University of Michigan-Flint, with a concentration in Organizational Leadership.
King Media is internationally recognized for its compelling creative execution and experience driving business growth for clients of every size, within multiple industries, including agriculture, automotive, education, finance, healthcare and more.
King Media has won 40 national and international awards in the last six years, including PRNEWS’ Boutique Agency of the Year. The agency offers a complete suite of research-based marketing services to businesses and organizations, helping them to grow and elevate their brands.
To learn more about King Media, visit online at http://KingMediaNow.com or call 269-405-1072.
